UTV Source extends Aluma Trailers partnership into a second year

UTV Source is closing out a second straight year with Aluma Trailers as its official trailer, using the equipment to move builds and vehicles across Utah, Southern California and major off-road events. The partnership also comes as Aluma enters a new ownership chapter under Novae in 2026.

Why it matters: - The partnership gives UTV Source a dedicated trailer setup for hauling builds, vehicles and equipment to off-road events across the Southwest. - Aluma Trailers is also in a growth phase after being acquired by Novae in January 2026. - The deal underscores how off-road brands depend on reliable transport gear to support events, content and product collaborations.

What happened: - UTV Source said it is wrapping up a second consecutive year with Aluma Trailers as its official trailer. - The collaboration has supported hauls from Utah to Ocotillo and across Southern California. - UTV Source used Aluma trailers for key brand partner visits, manufacturer collaborations and UTV and side-by-side events. - The announcement was made July 17, 2026.

The details: - Jason Snyder, UTV Source CEO, said the company trusts the Aluma trailer to move UTVs safely and securely. - Snyder said UTV Source uses a 28-foot wide-body tandem trailer with drive-over fenders, rear stabilizer jacks, a storage box and multiple tie-down anchor points. - UTV Source said recent stops included The Sand Sports Super Show in Costa Mesa, Camp RZR in Glamis, Ocotillo Wells and off-road rides in Utah, Nevada, California and Arizona. - UTV Takeover in Sand Hollow, Utah, is on UTV Source's calendar for this year. - Aluma Trailers was acquired by Novae in January 2026. - Aluma continues to be led by CEO Mike Lloyd and its current management team from Bancroft, Iowa. - Lloyd said the Novae deal marks a strategic milestone for the company and its dealers. - Lloyd said Aluma and Novae share a focus on growth, ease of doing business, customer service and quality.

Between the lines: - The partnership highlights the operational side of the off-road business, where transport capacity can be as important as the vehicles themselves. - Aluma's ownership change suggests the brand is trying to scale without losing the dealer and customer relationships that built its reputation. - UTV Source's event-heavy footprint shows why a purpose-built trailer can be a practical asset, not just a sponsorship tie-in.

What's next: - UTV Source is expected to keep using Aluma Trailers for rides, builds and event support. - UTV Takeover in Sand Hollow, Utah, appears to be the next major event on the schedule. - Aluma's next phase will likely center on integrating with Novae while maintaining its existing management structure and dealer relationships.

The bottom line: - UTV Source and Aluma Trailers are treating the partnership as a working logistics tool, not just a branding exercise.